GTM Engineer

About Escalon

Escalon is a Toronto-based AI consultancy built by engineers. We help enterprises redesign their workflows around AI, then engineer, test and run those systems in production.

Our roots are in high-performance software, quality engineering and program delivery across gaming, SaaS and enterprise systems. That discipline is what makes AI hold up in the real world.

About the role

As a GTM Engineer you build the systems behind Escalon's growth: automated prospecting, lead enrichment and outreach workflows that put the right conversations in front of our team.

We are looking for a GTM operator who is also a hands-on builder. You understand how a revenue team works, you can turn its problems into working automations, and you have built those solutions yourself rather than only managing the tools and processes around them.

Our buyer and prospect signals live across a CRM, enrichment tools, outreach platforms, and public and third-party data. You will connect those sources, add context, and build workflows that show our team who to engage, why, when and with what message.

You do not need to be a traditional software engineer. You may come from revenue operations, sales operations, marketing operations, GTM systems or a similar technical GTM function. Because Escalon builds AI systems for clients, you will also be a first-hand user of the kind of AI workflows we recommend.

What you'll do

• Build prospecting and enrichment workflows: design and run automated account research, lead enrichment, scoring and prioritization that keep our pipeline full of the right companies and contacts.
• Turn signals into action: connect and enrich data from the CRM, outreach tools, web activity and third-party sources to identify high-value accounts and recommend the next step.
• Automate the GTM stack: build integrations and workflows across the CRM, Clay, sales engagement and outreach tools, enrichment providers and internal data sources.
• Build agents and internal tools: use LLMs, APIs, webhooks, automation platforms and scripting to create tools that make our team faster and more effective.
• Design outreach workflows: set up sequencing, personalization and follow-up, and keep them accurate, compliant with email and privacy rules, and well measured.
• Prototype and iterate quickly: get solutions into users' hands, measure what works, and improve them from real feedback.
• Make workflows reliable: add validation, guardrails, human review where it matters, monitoring and error handling so automations can be trusted in production.
• Keep data clean: own data quality across tools so records, owners and statuses stay consistent as volume grows.

What you need

• Experience in revenue operations, sales operations, GTM systems, marketing operations or a similar GTM function.
• A solid understanding of B2B revenue workflows: lead management, routing, enrichment, qualification, account prioritization, prospecting and pipeline generation.
• Hands-on experience building automations, integrations, internal tools or data workflows yourself.
• Experience with GTM platforms such as Clay, a CRM (HubSpot, Salesforce or similar), and outreach or sales engagement tools.
• Experience building AI or LLM-powered workflows, with tools such as Claude, OpenAI, n8n, Zapier, Make or similar.
• Comfort working with APIs, webhooks and scripting to connect systems.
• The ability to work directly with the people who use your systems and translate their problems into working solutions.

Nice to have

• Experience with SQL, Python or JavaScript, or with a data warehouse.
• Experience building account intelligence, scoring, routing or signal-based GTM workflows.
• Experience taking an automation or AI workflow from prototype through production and adoption.
• Experience in a consulting, services or other B2B environment with long sales cycles.